Archive for 'Pay Per Click'
There are two important aspects of website building. These can be divided into the categories “front end” and “back end.” The front end is everything your website’s visitors see: the various pages, information, testimonials, videos, etc. [...]
It doesn’t matter if you’re starting a new business or just trying to go solo: driving traffic to your website is a huge chore. How do we make sure Google loves our site? How do we [...]
Google Adwords can be a very frustrating topic for law firms. You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay [...]
There is a very delicate balance in legal marketing when it comes to optimizing your website to bring in search traffic, and investing in pay-per-click (PPC) advertising. While it is a goal of every website to rank [...]
How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive campaign which [...]