Archive for 'Author Archive'

How To Market For Recruiters or Employers

Building a business is difficult. That’s okay: no one ever told you it would be a cakewalk! But not every business was created equal. Some have stringent employment needs. Others only require a few bright individuals [...]

The Best Options For Hosting A Business Website

The tried and true method for building a simple template-based website — and then adding pages and content using a built-in word processor — is called WordPress. The web-based program allows users to pretty much do [...]

The Most Important Thing You Can Do To Optimize Your Website’s Traffic

The Most Important Thing You Can Do To Optimize Your Website’s Traffic

You might recognize the term “SEO” if you visit our website often. It stands for “Search Engine Optimization” and it’s what we use to make content that stands out when search engines scan our websites. Lots [...]

Does The Federal Government Regulate Your Website?

Does The Federal Government Regulate Your Website?

Almost since the birth of the internet, the very concept of electronic data displayed on a web page has been considered “free.” What does that mean? Simply put, it means you can write about anything you [...]

Best Business Practices For Small Businesses: Part II

Best Business Practices For Small Businesses: Part II

We last discussed the importance of business practices like obtaining legal counsel, becoming knowledgeable about and following all government regulations and protocols, and ensuring a strong firewall to keep out would-be hackers. Today we’ll discuss the [...]

Best Business Practices For Small Businesses

Best Business Practices For Small Businesses

Running a business is nowhere near as easy as it once was. There is an inescapable truth every new business owner must recognize: the bigger you become, the higher the chance you’ll be sued — and [...]

How To Get More Conversions On Your Website

How To Get More Conversions On Your Website

It doesn’t matter if you’re starting a new business or just trying to go solo: driving traffic to your website is a huge chore. How do we make sure Google loves our site? How do we [...]

How To Build A Better Business Based Website: Wrap-Up

How To Build A Better Business Based Website: Wrap-Up

Over the past couple of months, we’ve discussed many of the fundamental “character traits” of a perfect business website: professional website builders, professional writers, long-tail keywords, long posts with short sentences and simple words (and no [...]

How To Build A Better Business Based Website: Part VII

How To Build A Better Business Based Website: Part VII

In part six of our series on how to build a better business based website, we discussed the fundamental importance of building a website formatted to be easily digestible on a mobile platform. We’re close to [...]

How To Build A Better Business Based Website: Part VI

How To Build A Better Business Based Website: Part VI

In part five of our series on how to build a better business based website, we discussed the need to target specific demographics in order to narrow down a focused audience — and to provide that [...]