Attorney Advertising — 25 September 2018

We all take in information differently. Some of us are visual, some of us are auditory and some of it need a combination of both. We have repeatedly discussed the benefits of writing long-form content, producing videos and adding infographics to help visitors to your site digest complex legal processes. But there’s a new trend in the content marketing landscape: Podcasts.

Similar to videos, podcasts are convenient and easy to consume. Unlike videos where it requires them to watch the screen to follow along, a podcast can be listened to whenever and wherever making them a bit more accessible. Depending on where you publish your podcast, users who are interested in your area of law will be able to find your podcast – increasing your overall exposure. Another way that podcasts are better than videos is that it’s inexpensive to create and produce. Video production takes hours of planning, filming, and editing. A podcast works best when it’s off the cuff and not scripted.

Not only will it make you more visible and add valuable content to your site, but it also allows you to become a thought leader of your area of law. You can interview industry experts and help each other cross promote the podcast – opening you up to potential new clients and business. It also allows you to build trust between you and your existing clients because you will show that you are knowledgeable in the area of law you practice.

Plus, attorney podcasts are not that popular at the moment, therefore it will make you stand out amongst your competition. If you are serious about starting a podcast, this is a great guide to help get it off the ground:

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Dolores Obrien

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