Latest Articles

How To Build A Better Business Based Website: Part II
By: Dolores Obrien - 26 December 2020 - Comments Off on How To Build A Better Business Based Website: Part II

In part one of our series on how you can build a better business website, we discussed the relative importance of two critical factors: professional help and content that helps keep clients on your [...]

How To Build A Better Business Based Website: Part I
By: Dolores Obrien - 15 December 2020 - Comments Off on How To Build A Better Business Based Website: Part I

Building a business is difficult. You can’t just say: “Hey….I’m going to start a successful business!” It takes a lot of moving parts, and each of those parts needs to fit in just right. [...]

By: Dolores Obrien - 02 December 2020 - Comments Off on Firms Aim To Transition Back To In-Person Services In 2021

2020 was a consequential year for just about every American, but especially so for those finding themselves in need of legal services — which weren’t always widely available because of COVID-19 restrictions put into [...]

By: Dolores Obrien - 23 November 2020 - Comments Off on Would Downsizing Make Sense For Your Firm?

COVID-19 has changed the way many organizations approach business. For example, how many Walmart shoppers do you know who are choosing to ask for store pick-up rather than shop for themselves? Customers need only [...]

How Is Search Engine Optimization Changing and How Will It Affect Your Website?
By: Dolores Obrien - 20 November 2020 - Comments Off on How Is Search Engine Optimization Changing and How Will It Affect Your Website?

Search engine optimization (or SEO) is what ninjas use to help their clients’ websites rise in ranking on engines like Google or Bing. And to say that SEO has changed a lot over the [...]

How To Use A Website To Target Your Own Community
By: Dolores Obrien - 18 November 2020 - Comments Off on How To Use A Website To Target Your Own Community

We already know that how you use a website is at least as important as having one in the first place. What steps should a law firm partner use when building a website for [...]

How To Target Customers With Video During Coronavirus Outbreak
By: Dolores Obrien - 05 November 2020 - Comments Off on How To Target Customers With Video During Coronavirus Outbreak

Remember, customers need to hear your voice — and see your face — if you want the best chance of turning internet traffic into a new client base. That means taking all the most [...]

How To Boost Client Retention With Your Website This Autumn
By: Dolores Obrien - 17 October 2020 - Comments Off on How To Boost Client Retention With Your Website This Autumn

Many readers have inquired how they might transform their website to boost client retention — in large part because the COVID-19 pandemic has resulted in a massive net loss in consumer spending on goods [...]

How To Write The Perfect Newsletter During COVID-19
By: Dolores Obrien - 11 June 2020 - Comments Off on How To Write The Perfect Newsletter During COVID-19

Is your law firm losing business due to the coronavirus outbreak? Yours isn’t the only one. Almost all commercial industries have suffered a great deal over the last few months, and the service sector [...]

How Will The Coronavirus Outbreak Affect Website Traffic?
By: Dolores Obrien - 26 March 2020 - Comments Off on How Will The Coronavirus Outbreak Affect Website Traffic?

You may have already heard the news: the massive increase in Internet traffic has resulted in a significant slow-down of the usual services. That means that more people are surfing the web while they’re [...]