Archive for 'Search Engine Optimization'

SEO For Law Firms: Editorial Placements Help In Two Ways

SEO For Law Firms: Editorial Placements Help In Two Ways

If you feel like your website isn’t reaching its fullest potential, there are several reasons why that might be: you could have an out of date SEO strategy (or none at all), your website could be unoptimized, [...]

SEO For Law Firms: Create Content That Answers People’s Legal Questions

SEO For Law Firms: Create Content That Answers People’s Legal Questions

It is harder to gain an edge for your firm with SEO these days, as it seems every firm is doing it.  If you have a law blog, optimize for one location, place your firm in [...]

Avoid Keyword Stuffing with LSI

Avoid Keyword Stuffing with LSI

If we asked you to come up with a synonym for “attorney”, you could easily rattle off a few alternatives – lawyer, counselor at law, esquire or even barrister or solicitor, if you find yourself in [...]

The Easiest Formula for Effective Legal Content

The Easiest Formula for Effective Legal Content

The Easiest Formula for Effective Legal Content There have been countless articles written about the drab content found on legal websites. As an attorney, you’ve undoubtedly read about all of the things you’re doing wrong: your [...]

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

There are big firms that seem to issue a press release every other day. They are usually rather monotonous and highlight inconsequential events within the firm like the opening of a satellite office location or one [...]

Is your law firm’s website prepared for Mobilegeddon?

Is your law firm’s website prepared for Mobilegeddon?

Each year, Google makes hundreds of algorithm updates, changing the way the search engine ranks websites based on users’ search queries. Many of these updates are not announced forcing SEO consultants to constantly monitor clients’ sites [...]

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive campaign which [...]

Is Buying Local Buying Smarter When It Comes to Your Law Firm’s Website?

Is Buying Local Buying Smarter When It Comes to Your Law Firm’s Website?

At Amicus Creative Media, we speak to thousands of attorneys each year about our legal marketing services. During the course of these conversations, we’ve encountered our fair share of attorneys who decide to go in “a [...]

Should Your Law Firm Fear Yelp or Embrace It?

Should Your Law Firm Fear Yelp or Embrace It?

When most people think of Yelp, they think of finding local restaurants and shops with a long list of reviews from past costumers. While the retail and food industries have embraced this online directory, you might [...]

If You Have Nothing to Blog About, Don’t Blog About Anything At All

If You Have Nothing to Blog About, Don’t Blog About Anything At All

When we were younger, we all heard our parents preach “if you have nothing nice to say, don’t say anything at all”. The same can be said for blogging—when you have nothing good or of value [...]