Archive for 'Search Engine Optimization'

The Importance of Law Firm Blogging

There are lawyers on every street corner, it seems. While your law firm has a share of success and has been building a good word-of-mouth reputation for quality, you do understand that it is a digital [...]

Should I Be Diversifying My Adwords Budget To Other Platforms?

Should I Be Diversifying My Adwords Budget To Other Platforms?

Google Adwords can be a very frustrating topic for law firms.  You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay [...]

Is SEO The Real Estate Of The Digital World?

Is SEO The Real Estate Of The Digital World?

When discussing SEO, many people talk about it as a sprint.  Get some links, write a blog, and rank up in Google.  This is not a bad start, but they don’t look at the big picture: [...]

SEO For Law Firms: Editorial Placements Help In Two Ways

SEO For Law Firms: Editorial Placements Help In Two Ways

If you feel like your website isn’t reaching its fullest potential, there are several reasons why that might be: you could have an out of date SEO strategy (or none at all), your website could be unoptimized, [...]

SEO For Law Firms: Create Content That Answers People’s Legal Questions

SEO For Law Firms: Create Content That Answers People’s Legal Questions

It is harder to gain an edge for your firm with SEO these days, as it seems every firm is doing it.  If you have a law blog, optimize for one location, place your firm in [...]

Avoid Keyword Stuffing with LSI

Avoid Keyword Stuffing with LSI

If we asked you to come up with a synonym for “attorney”, you could easily rattle off a few alternatives – lawyer, counselor at law, esquire or even barrister or solicitor, if you find yourself in [...]

The Easiest Formula for Effective Legal Content

The Easiest Formula for Effective Legal Content

The Easiest Formula for Effective Legal Content There have been countless articles written about the drab content found on legal websites. As an attorney, you’ve undoubtedly read about all of the things you’re doing wrong: your [...]

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

There are big firms that seem to issue a press release every other day. They are usually rather monotonous and highlight inconsequential events within the firm like the opening of a satellite office location or one [...]

Is your law firm’s website prepared for Mobilegeddon?

Is your law firm’s website prepared for Mobilegeddon?

Each year, Google makes hundreds of algorithm updates, changing the way the search engine ranks websites based on users’ search queries. Many of these updates are not announced forcing SEO consultants to constantly monitor clients’ sites [...]

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive campaign which [...]