Archive for 'Pay Per Click'
Google Adwords can be a very frustrating topic for law firms. You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay [...]
There is a very delicate balance in legal marketing when it comes to optimizing your website to bring in search traffic, and investing in pay-per-click (PPC) advertising. While it is a goal of every website to rank [...]
How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive campaign which [...]