Archive for 'Pay Per Click'

Should I Be Diversifying My Adwords Budget To Other Platforms?

Should I Be Diversifying My Adwords Budget To Other Platforms?

Google Adwords can be a very frustrating topic for law firms.  You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay [...]

How Pay Per Click Can Bring You Faster Leads

How Pay Per Click Can Bring You Faster Leads

There is a very delicate balance in legal marketing when it comes to optimizing your website to bring in search traffic, and investing in pay-per-click (PPC) advertising.  While it is a goal of every website to rank [...]

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive campaign which [...]