Archive for 'Legal Marketing'

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

There are big firms that seem to issue a press release every other day. They are usually rather monotonous and highlight inconsequential events within the firm like the opening of a satellite office location or one [...]

Is your law firm’s website prepared for Mobilegeddon?

Is your law firm’s website prepared for Mobilegeddon?

Each year, Google makes hundreds of algorithm updates, changing the way the search engine ranks websites based on users’ search queries. Many of these updates are not announced forcing SEO consultants to constantly monitor clients’ sites [...]

Attorney Videos Done Differently

Attorney Videos Done Differently

When many people think of attorney videos, they think of the cliché image of an older man standing in front of a bookcase rattling off the firm’s practice areas and encouraging the viewer to call for [...]

Signing a Website Contract? Watch for these hidden dangers

Signing a Website Contract? Watch for these hidden dangers

With the New Year upon us, attorneys everywhere are looking to revamp their firms’ marketing efforts. If you find yourself in the midst of this marketing frenzy, you’re likely hoping to improve your website and may [...]

Serial and Storytelling: What Attorneys Can Learn from the Hit Podcast

Serial and Storytelling: What Attorneys Can Learn from the Hit Podcast

When it comes to your law firm’s blog, you don’t have to be groundbreaking or revolutionary to get the attention of your readers. Serial, a 12-episode podcast that revisited the 1999 murder of Hae Min Lee, [...]

No Marketing Stone Left Unturned

No Marketing Stone Left Unturned

When most attorneys think of marketing, they think of websites or advertising in the local paper. Good marketing, however, must encompass so much more. It must also take into account the many ways in which you [...]

Procrastinating on a website project for your firm? Tips to help make the process more efficient

Procrastinating on a website project for your firm? Tips to help make the process more efficient

Each day on my commute to work, I pass by a local Crossfit. During the early morning hour, I am often stopped at a red light out front which gives me just about 30 seconds to [...]

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

8 Reasons Why Lawyers May Not Want to Try Their Hand at PPC

How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive campaign which [...]

Anatomy of an Effective Legal E-Newsletter

Anatomy of an Effective Legal E-Newsletter

Monthly e-newsletters can be a great way to connect and nurture relationships with current and past clients, colleagues and referral sources. Developing an effective e-blast that resonates with recipients can however prove to be a major [...]

Creating Website Continuity & Ongoing Success

Creating Website Continuity & Ongoing Success

Most business owners recognize that high turnover rates come with a pretty hefty price tag. With a small law firm, the expense can be even greater because most simply can’t afford a devoted HR team to [...]