Archive for 'Client Retention'

What Your Law Firm Can Learn from One N.Y. Body Shop

What Your Law Firm Can Learn from One N.Y. Body Shop

A few weeks ago, I was in a fender-bender (okay, it wasn’t so much of an accident as much as it was me backing into a tree while attempting to parallel park after a very long [...]

CMOs and Professional Marketing Consultants: What they do, How they do it, and Why you need one

Twenty-five years ago, when advertising was limited to print ads and TV spots for bedazzlers and stone-washed denim, the concept of hiring a specialized team to ‘market’ a law firm would have been unusual. In fact, [...]

Skip the Fruit Basket: Four effective ways to let your clients know you care

Skip the Fruit Basket: Four effective ways to let your clients know you care

1. Always say thank you Firms that mail their clients cards typically do so only during the holiday season. While a “Season’s Greetings” mass mailing is a nice gesture, it’s not necessarily the most valuable client [...]