Archive for 'Client Retention'

How To Increase Your Efficiency And Make Clients Happy

How To Increase Your Efficiency And Make Clients Happy

Efficiency is always a delicate subject for lawyers.  In larger firms, smaller cases can get lost in the shuffle and take way longer with more manpower put forward than necessary.  In smaller firms, attorneys can find [...]

How Podcasts Can Help Relieve Client Anxiety

How Podcasts Can Help Relieve Client Anxiety

One of the biggest sources of anxiety for clients is whether or not they hired the right lawyer for the job.  Even though they made the decision to hire your firm, they may still inundate you [...]

Why Your Newsletters Should Be Written in Plain English, Not Legalese

Why Your Newsletters Should Be Written in Plain English, Not Legalese

After their years of high-level schooling and working with other legal experts, lawyers often speak in “legalese” without even realizing it.  This is perfectly fine when in a legal environment, as other lawyers are fluent in [...]

An Alternative Revenue Stream for Your Practice

Do you want to increase your firm’s revenues? Offer your clients an option to pay a low fixed-price for a year of legal advice via email. Your legal services in this case would be limited to [...]

Is Buying Local Buying Smarter When It Comes to Your Law Firm’s Website?

Is Buying Local Buying Smarter When It Comes to Your Law Firm’s Website?

At Amicus Creative Media, we speak to thousands of attorneys each year about our legal marketing services. During the course of these conversations, we’ve encountered our fair share of attorneys who decide to go in “a [...]

Taking Stock of Your 2013 Online Marketing Success

Taking Stock of Your 2013 Online Marketing Success

Marketers love the New Year. It is a time for fresh beginnings and goal setting, and a time when most attorneys refocus their marketing goals and are driven to implement strategies for success. Before you begin [...]

What Your Law Firm Can Learn from One N.Y. Body Shop

What Your Law Firm Can Learn from One N.Y. Body Shop

A few weeks ago, I was in a fender-bender (okay, it wasn’t so much of an accident as much as it was me backing into a tree while attempting to parallel park after a very long [...]

CMOs and Professional Marketing Consultants: What they do, How they do it, and Why you need one

Twenty-five years ago, when advertising was limited to print ads and TV spots for bedazzlers and stone-washed denim, the concept of hiring a specialized team to ‘market’ a law firm would have been unusual. In fact, [...]

Skip the Fruit Basket: Four effective ways to let your clients know you care

Skip the Fruit Basket: Four effective ways to let your clients know you care

1. Always say thank you Firms that mail their clients cards typically do so only during the holiday season. While a “Season’s Greetings” mass mailing is a nice gesture, it’s not necessarily the most valuable client [...]