Archive for 'Attorney Advertising'

Can Podcasting Help My Attorney Marketing?

We all take in information differently. Some of us are visual, some of us are auditory and some of it need a combination of both. We have repeatedly discussed the benefits of writing long-form content, producing [...]

How To Choose The Right Attorney

How To Choose The Right Attorney

There are multiple reasons that a person might need to hire an NYC attorney, and is is generally best to consult with one if it crosses your mind regarding a particular matter. These legal experts are [...]

Should You Give a Referral Fee to Referring Lawyers

The legal world can be a very complicated area to navigate in and of itself, even for lawyers. The logistics of advising consumers and offering legal counsel can have tremendous consequences across the spectrum, and this [...]

Should I Be Diversifying My Adwords Budget To Other Platforms?

Should I Be Diversifying My Adwords Budget To Other Platforms?

Google Adwords can be a very frustrating topic for law firms.  You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay [...]

Are Law Firm Directory Websites A Good Place To Advertise?

Are Law Firm Directory Websites A Good Place To Advertise?

Marketing a law firm to the general public is never an easy project to undertake, especially with fierce competition in almost all areas of the country and online. Your competitors won’t make it easy for you, [...]

Should Law Firms Advertise Their Case Results?

It’s not easy to run a successful law firm, and building it into a monster entity capable of taking on hundreds of high-profile clients is even harder. You need to not only win most of your [...]

Why Attorney Marketing Is About Solving Problems

Why Attorney Marketing Is About Solving Problems

Attorney marketing is a constantly changing space.  The main question attorney marketing tries to answer is, “how do I get as many potential clients as possible to call my firm?”  Attorneys have been trying to answer [...]

Avoid Keyword Stuffing with LSI

Avoid Keyword Stuffing with LSI

If we asked you to come up with a synonym for “attorney”, you could easily rattle off a few alternatives – lawyer, counselor at law, esquire or even barrister or solicitor, if you find yourself in [...]

The Easiest Formula for Effective Legal Content

The Easiest Formula for Effective Legal Content

The Easiest Formula for Effective Legal Content There have been countless articles written about the drab content found on legal websites. As an attorney, you’ve undoubtedly read about all of the things you’re doing wrong: your [...]

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

Should Press Releases Be a Part of Your Firm’s Marketing Strategy?

There are big firms that seem to issue a press release every other day. They are usually rather monotonous and highlight inconsequential events within the firm like the opening of a satellite office location or one [...]