When you first build a firm from scratch, chances are you won’t know exactly what you want — even if you’ve had a basic idea in your head for years. That’s because there are hundreds of options. Do you know what kind of website you’re looking for? We’re here to help you make that difficult decision. Here are a few examples to sift through. When you’re done looking, we’ll discuss what you may have learned.
Head over to James Woods for an idea of what might work for you. The website uses an eye-catching automatic background video to show off New York City. On the main page you have a phone number in plain view, easy access to more information, contact forms, and a blog. There’s a lot to take in on the home page, which isn’t something every lawyer wants — especially if the firm is small or just starting out.
Looking for a more concise approach? Check out Morgan & Morgan. The website is simple and barebones. It asks a question and provides an immediate contact option to connect with a lawyer. There’s still access to additional information, and even a testimonial, but you can read through the page in a minute or two.
The homepage for the Ritchie Law Firm provides all the same information, but with a less attention-grabbing home page. The color scheme is red and gray, and visitors have access to testimonials, an email address, and phone number.
The Wilshire Law Firm is another website with a simple blue, orange, yellow color scheme with white background — which might not grab attention. All of the right information is there, but this website also includes pictures of the partners. This is a good idea, so long as you have photogenic partners. It helps you feel like you’re already getting to know them. The website also includes a live chat or option to text, services which not all legal websites provide. If would-be clients are more likely to be socially anxious, this is the way to go.
All set? If you went ahead and looked at each of these websites, then chances are you’ve noticed similarities between all of them. There’s a simple reason for that: all of these law firms are successful, and if it works — then it works.
What does every successful law firm have on their website? Almost always, you’ll see contact information at the very top of the homepage. This is usually both a phone number and email address. Then you’ll see the firm’s logo and name. After that, you’ll start to consume different types of information. Maybe you’ll see testimonials letting you know the firm is trusted and reliable. Maybe you’ll see questions about different types of cases that may have brought you to the website.
At the bottom of your screen, you will probably see buttons offering additional ways to contact the firm. If you scroll all the way to the bottom of the page, you’ll see more contact options and a physical address. You’ll also see more links to make website navigation easier when you’re at the bottom of the home page. By now, you should have a good idea of how these sites are built — and what you might want.