Business — 02 July 2021

The tried and true method for building a simple template-based website — and then adding pages and content using a built-in word processor — is called WordPress. The web-based program allows users to pretty much do it all with a few clicks, and then use specialized and compatible plug-ins to achieve pretty much everything else. But we’re going to assume you already know about all that. Here are the other options.

Why switch to something else? Well, first things first: we don’t usually recommend you do. WordPress has a slew of advantages, not the least of which is its SEO capabilities. But if search engine optimization isn’t something you worry about, then there are a few alternatives that might seem like less of a hassle. 

One of the most popular is called “Constant Contact.” You’ll only need a few moments to build a customized website for a small business. Drag and drop various components into place. A.I. takes care of the rest. You can use Constant Contact for blogging, simple business services, or an online store. There’s also a logo maker — but we still suggest you contract a professional for logo creation purposes.

Another popular competitor is “Wix.” This has both free and paid plans. Most business users will want some of the premium features, which means you’ll need to cough up the dough to make use of all the fun stuff. Wix also uses the drag and drop template building paradigm, so making yourself a decent site only takes seconds. 

“Gator” is another option. All your options require payment, but most plans are fairly priced for what you get. This is another drag and drop builder, so you don’t need any experience to get started. To add your own store, you’ll want the eCommerce plan.

The last option? Hire a professional to build and maintain your website. Outsource those decisions! A professional website designer will still ask your input, but you don’t need to be married to any one plan.

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Dolores Obrien

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