Search Engine Optimization — 27 August 2019
Does Website Content Matter In Today’s Duplicate Garbage Content World?

Building a website from scratch is one of the most exciting and rewarding decisions you can make as someone who is trying to grow a business, whether that business is small or large. But there’s one glaringly obvious hurdle to anyone doing this today: someone will inevitably steal your content, and you might not always know they’ve done it. The problem is, whether you know your content has been stolen or not, your bottom line is falling just a little bit more every time they do it.

So does the content of your website even make a difference?

A good website with quality content can provide at least two avenues to profit: one, it can grant your firm new clients and help you keep them, and two, it can generate advertising revenue all on its own.

But bots are becoming more and more lifelike, rearranging the cards in the deck and rigging the game against real-world human writers. What can be done?

You might not realize we mean when we say “duplicate garbage content.” Obviously, much of the content on the web is duplicated from content that was already on someone else’s website. But what many people don’t know is that there are new automated algorithms and content-writing bots that scan the Internet for content, and then essentially use an electronic thesaurus to replace words in the original content with new ones that might escape Google’s detection algorithms. 

When Google is made aware of the existence of these websites, it will block them from search results. Every once in a while, it might be to your benefit to scan Google for similar-looking articles that fit this pattern — and then alert the search engine giant when you find something suspicious. Sooner or later, Google’s algorithms will likely be able to spot the pilfered content on their own, but it hasn’t happened yet.

So what can you do to ensure the right people are finding your content?

These bots use synonyms for every available word in your article, including the title. That means that general SEO practices should still work to your benefit, especially when deciding on a title or keywords or tags. You can also make your original creation better by including a quote — because the bots haven’t figured out how to leave those alone. They replace words in quotes as well!

What else can you do? If your practice is based in a particular region, be sure to churn out content dedicated to only that location. Know your clients: where they live, who they are, what they like, what they need, and then serve them those details on a silver platter. At the end of the day the bots can’t compete with high-quality content — as long as you know how to write it.

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Dolores Obrien

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