When it comes to the legal field, there are always cases in place that set important precedents. In the legal field, few precedents have been as important as Bates v Arizona State Bar. Consider these points below to see a little bit about why this case has been important to the legal field as a whole.
It set precedent that legal advertising is protected under the First Amendment
Legal advertising was up for questioning in this case and the courts sided with the fact that it should be protected under the First Amendment. This means that it is treated as a fair form of advertising, completely protected as freedom of speech and treated as such. This is similar to a previous court case that sided with the pharmaceutical industry and the fact that its advertising should also be protected under the First Amendment.
It noted that legal advertising is positive for consumers
In addition to constitutional rights, the court noted that legal advertising is a big bonus for consumers. The legal industry can be daunting to those unfamiliar with case law, so legal advertising bridges the gap and lets consumers know that they have recourse by pointing them in the direction of professionals.
It has given attorneys the opportunity to grow and thrive, along with other fields
Once this case set precedent, the legal field has been able to grow by leaps and bounds and has given plenty of professionals the opportunity to earn an excellent living. Now that we live in the age of Internet and social media, advertising is more important than ever in all fields. The ramifications of this case and its importance cannot be overstated.